Citroen reveals new logo for future models
To kick start a new era of electric vehicles, Citroen is undergoing a brand overhaul which will take full effect in 2023. By: Yousuf Ashraf Citroen is set to unveil a “significant conceptual family vehicle” by the end of this month. It will be the first car to wear the French manufacturer's new logo, the one that’s set to feature on all Citroen models from mid-2023. The fresh design is the tenth iteration of the firm’s chevron badge, and arrives as the brand begins its march into an all-electric age. The new badge features larger chevrons embedded in a vertical oval frame, with a flatter aesthetic than the current chrome logo. Citroen’s revised brand identity will also extend to the firm’s online services, as well as its in-car infotainment software and the My Citroen smartphone app, all of which will feature new lettering and colour themes. White and grey will form the basis of the palette, with two “signature” colours - Monte Carlo blue and Infra red - picking out